Available for projects

Creatives that convert.
Not just impress.

I build performance video ads for DTC brands — combining editorial craft with the psychology of what actually makes people buy.

Work with me See my work
Nitesh Jha
🎯
Performance-Focused
Every creative built to convert
📦
DTC Brands
Consumer brands running paid traffic
⚡
Meta Ads Specialist
Creatives built for the feed

About

Where storytelling
meets strategy.

Most editors make things look good. I make things perform.

Every cut, every hook, every second of pacing is informed by one question: will this make someone stop, watch, and buy?

I work inside DTC brands running Meta Ads — building creatives from the ground up with a focus on what the data says actually works, not what looks impressive on a reel.

I'm actively developing direct response copywriting to complete the full picture — owning the hook, the narrative, and the edit end to end. That combination is rare, and the work it produces shows.

Performance Video Editing
Primary
Meta Ads Creative
Primary
Direct Response Copy
Developing
AI-Assisted Production
Active
Hook Engineering
Active
Creative Strategy
Active

Work

Ads that have
done real work.

A look at the kind of creative I build — and what it's designed to do.

🎬
Performance Creatives for a Hair Care Brand
Built a series of video ads for a DTC supplement brand running paid traffic on Meta. Each creative was engineered from the hook down — testing angles, structures, and emotional triggers to find what made people stop and stay.
DTC · Meta Ads · Hair Care
📈
Creatives that Scaled to Significant Ad Spend
Multiple creatives from this body of work scaled to significant ad spend — not because they looked good, but because they held attention and moved people toward a decision. Results speak for themselves.
Paid · Retention · Conversion
🔁
Repeatable Quality, Not One-Off Wins
The measure of good creative work isn't one lucky video — it's a consistent hit rate. The ability to go back to the brief, find a new angle, and produce something that performs again. That's what I focus on building.
Consistency · Iteration
🧠
Built on Understanding, Not Templates
I don't swipe structures blindly. I study why ads work — the psychology behind the hook, the pacing that holds retention, the CTA framing that converts. Every creative starts with understanding the audience, not copying a competitor.
Strategy · Psychology · Original

Scripts

The words behind
the creatives.

Direct response scripts broken down by structure — hooks, mid sections, CTAs, and full scripts with swipe analysis.

Scripts coming soon

Currently building my direct response copywriting portfolio. Check back soon.

Videos

Creative formats
built to convert.

AI-assisted video production across multiple formats — UGC, B-roll, cinematic, and more.

🎭
UGC Type
User-generated style creatives built with AI tools — authentic feel, performance-optimized structure.
Coming Soon
🎬
B-Roll Types
Cinematic B-roll sequences paired with direct response voiceover and hooks.
Coming Soon
✏️
Cartoon Character
Character-driven animated creatives generated with AI — strong engagement metrics.
Coming Soon

Cinematic

Short AI films.
Early stage.

Experimenting with AI-generated short cinematic content. This is where the creative work goes beyond ads.

Early stage — watch this space

First cinematic pieces in production. Coming soon.

Now

Where I am
in the journey.

A honest look at what I'm focused on, what I'm building toward, and what I'm learning right now.

Chapter 01 Sharpening
Mastering direct response copywriting
Learning to write the way that sells — studying the classics, dissecting what makes people act, and building the ability to engineer a hook from scratch. The goal is to own both the writing and the edit.
Chapter 02 Building
This site as a living portfolio
imniteshjha.com is being built as more than a portfolio — it's a hub. Scripts, videos, cinematic work, and writing will all live here as the body of work grows. Every section will fill in over time.
Chapter 03 Developing
Building a swipe file and creative instincts
Daily habit: study ads that stop the scroll. Write one line about why they work. Over time, the patterns become instinct — and instinct is what separates creatives who guess from those who know.
Chapter 04 Moving toward
Working with brands that value performance creative
The next step is working with brands globally — ones that understand the difference between content that looks good and content that converts, and are willing to invest accordingly.

Last updated: April 2026

Process

How I work.

Four steps that separate performance creatives from everything else.

Step 01
Understand the audience first
Before touching the timeline, I study what your customers actually feel, want, and fear. The edit follows the insight — not the other way around.
Step 02
Engineer the hook
The first 3 seconds decide everything. I write and test multiple hook structures — a great edit with a weak hook is invisible.
Step 03
Build for retention
Every cut, every transition, every audio cue is deliberate. I edit to keep people watching — because watch time decides if the algorithm shows your ad or buries it.
Step 04
Deliver iteration-ready assets
I deliver versions, variations, and the logic behind each — so your media buyer has real options to test, not one video and a prayer.

Blog

Opinions on things
that matter.

Personal takes on marketing, creative work, money, and building things from scratch.

Marketing
Why most video ads fail in the first 3 seconds
The hook isn't just the opener — it's a promise. Most editors don't understand what they're promising or to whom.
✦ Coming soon
Thinking
The geography arbitrage nobody talks about
Same skills. Same output. Dramatically different pay depending on who you work for. Why this matters more than most people realize.
✦ Coming soon
Creative
What separates ads that scale from ads that die
The patterns that show up in every winning creative — and the invisible mistakes that kill campaigns quietly.
✦ Coming soon

Let's build something
that converts.

I work with DTC brands that take their creative seriously. If you want ads built around real performance — let's talk.

hi@imniteshjha.com